Powder coating rims does more than add color or gloss. Powder coating adds a durable finish that is resilient enough to shield your wheels against the wear and tear of the road. Unlike paint, which sits on top of the surface, the science behind powder coating rims starts when the electrostatic charged powder is attracted to grounded parts. When heated, the coating chemically reacts, creating a long molecular chain that is resistant to breaking down. This molecular chain is resilient to moisture, chemicals, ultraviolet light, and other forms of fading and wear, while still looking great.
We are often asked, “what is powder coating?” The simple answers is powder coating is a process that applies an extremely durable plastic coating to metal, steel, concrete, plastic, and other materials using an electromagnetic charge, compressed air, and heat. The powder is a dry compound composed of polymer resin, pigments, leveling agents, curatives, and other flow modifiers. After being cured with heat, the powder’s molecular structure forms chemical bonds, which result in a hard surface that is both durable and visually appealing.