Powder coating rims does more than add color or gloss. Powder coating adds a durable finish that is resilient enough to shield your wheels against the wear and tear of the road. Unlike paint, which sits on top of the surface, the science behind powder coating rims starts when the electrostatic charged powder is attracted to grounded parts. When heated, the coating chemically reacts, creating a long molecular chain that is resistant to breaking down. This molecular chain is resilient to moisture, chemicals, ultraviolet light, and other forms of fading and wear, while still looking great.